To fast-food lovers, the phrases “Double-Double” and “Triple-Triple” are as synonymous with In-N-Out Burger as freeways and seashores are with Southern California.
Or at the very least that’s the argument the Irvine-based chain made in a federal trademark lawsuit filed Monday in opposition to its competitor, Smashburger.
The go well with alleges that the Denver-based chain’s new Triple Double sandwich appears, smells and sounds an excessive amount of like In-N-Out’s personal beloved fare.
In-N-Out argues that Smashburger’s Triple Double infringes on its trademark and dilutes its distinctive high quality.
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