HUGH Hefner was the tour de drive behind the enduring Playboy model he began in 1953, however will his legacy survive and thrive after his demise?
“The brand will live for a long, long time. The bunny head is one of the most recognisable logos in the world,” stated Kevin Kuster, former senior picture editor for Playboy Magazine and managing content material director for Playboy Digital. “Do I think it will ever have the same global impact in the world again? No.”
Kuster, who labored out of the Chicago Playboy workplace, instructed Fox News the model can’t reclaim its glory days primarily based on the best way society and popular culture at-large has advanced partially due to what Hefner did to rid the stigma of nudity and outward sexuality.
“Hef, via the pages of Playboy, moved the taboo dialog of sexuality into a brand new dimension, class and public dialog,” Kuster stated.
But some disagree and say Playboy received’t survive in a post-Hefner world.
“As iconic because the Playboy bunny brand is for the model, Hefner was the actual icon. Hugh Hefner was a visionary, trailblazer, and was capable of preserve the saucy, irreverent, playful spirit of Playboy via many a long time,” music video and business director Chris Applebaum instructed us. “Would they nonetheless be the Rolling Stones with out Mick Jagger or Keith Richards? Without Hugh Hefner there is no such thing as a Playboy.”
The Playboy creator instructed WSJ Live in 2012 that he was grooming his son Cooper Hefner to take the reins.
“One of the great questions was, ‘At 86, what happens after Hef is gone?’ And I think we see the answer in my son,” stated Hefner.
And his son has.
Cooper, 26, is the present Chief Creative Officer for Playboy, Enterprises and has publicly stated he’s dedicated to persevering with his father’s legacy whereas updating it to in the present day’s needs and wishes.
“Creating something that resonates with my generation and the generation that comes after mine is how I’ll measure my accomplishments,” Cooper instructed the The Hollywood Reporter in August 2017, one month earlier than his father’s demise.
But not everybody believes leaving such an enormous legacy to a younger, inexperienced inheritor is a sensible enterprise transfer.
“Playboy was sunk by the rise of feminism dogma and universally out there free web porn. That and a failure to deal with the transfer from legacy media to digital drowned the as soon as iconic model. The historical past of 20-something heirs to their older philandering father’s publishing enterprise just isn’t large. Gus Wenner at Rolling Stone is a major instance. They’re now up for hearth sale,” stated WWTDD editor Lex Jurgen.
Prior to Hefner’s demise on Wednesday, Playboy had encountered some turbulence. The model determined in March 2016 to do away with nudity however barely a yr later it was again.
Additionally, the digital aspect, Playboy.com, launched in 2011, has been regular with four million month-to-month distinctive viewers, which is three million lower than its competitor Esquire, in keeping with The Hollywood Reporter.
This article was initially revealed on Fox News and was republished right here with permission.