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Ban energy drink sales to kids says Jamie Oliver

Energy drinks are being blamed for the declining efficiency of Australian college students in worldwide rankings as faculties search skilled assist to wean kids from their harmful caffeine habits.

It comes as movie star chef Jamie Oliver requires a worldwide ban on the sale of the caffeine-laden drinks to beneath 16s claiming schoolkids are dangerously addicted to energy drinks, with some consuming greater than two litres per day.

Mr Oliver instructed News Corp Australia the drinks ought to be banned from sale to kids throughout the globe.

The affordability and enchantment of drinks reminiscent of Red Bull, Monster and V Energy had made schoolchildren depending on them, and the large doses of sugar and caffeine contained within the drinks had made it troublesome for youngsters to focus within the classroom.

A protracted-time campaigner for more healthy college vitamin, Mr Oliver mentioned the issue has reached epidemic proportions in Britain, with many college kids consuming energy drinks morning, midday and evening.

“We have massive issues with energy drinks in Britain; they are fast becoming a breakfast for a lot of kids, it’s terrible,” Mr Oliver mentioned.

“They’re being misused almost like a legal high”.

The present worth of the worldwide energy drinks market is estimated to be $68.9 billion.

More than one in three youngsters in Australia drink not less than two of those drinks a day, The Children’s Hospital at Westmead paediatric sleep skilled Dr Chris Seton present in a survey.

Some kids are consuming the equal of 10 cups of prompt espresso a day.

Researchers have discovered kids begin utilizing the drinks round ten years of age and so they have been linked to complications, sleeping difficulties and coronary heart palpitations and the US FDA is investigating 18 deaths linked to the drinks.

There had been 300 calls relating to caffeinated energy drinks made to the NSW Poisons Information Centre between 2004 and 2010, 128 of which resulted in hospitalisation.

Dr Seton says he’s being known as in to advise faculties on how to handle sleep deprivation issues in teenagers that he hyperlinks to energy drinks and know-how and he’s backing a ban on sales to beneath 18s.

Australian college students’ efficiency is in decline and so they rank 19th internationally in maths, 11th in studying and ninth in science within the Programme for International Student Assessment (PISA).

“These rankings started in the year 2000 and every year Australia students’ performance was worse than the year before and that parallels the sleep deprivation caused by increasing use of technology and energy drinks,” Dr Seton says.

The Australian Dental Association and the Obesity Coalition and the CWA need energy drink sales to kids banned, claiming they’re as unhealthy if not worse than smooth drinks.

The Heart Foundation, Diabetes Australia and Cancer Council Australia need them taxed to discourage consumption.

The AMA beforehand backed a ban on promoting energy drinks to kids however present AMA president Dr Michael Gannon says whereas he has main considerations concerning the drinks he needs extra analysis earlier than backing a ban.

A spokesman for Health Minister Greg Hunt says there are already controls.

“Of course we encourage people to always read the labels and never exceed the maximum recommended number of drinks,” he mentioned.

“And young children, pregnant or lactating women and anyone sensitive to caffeine should avoid these drinks completely.”

Food requirements restrict the caffeine in energy drinks to a most of 80 milligrams per 250ml, equal to the caffeine in a cup of prompt espresso.

And the Australian Beverages Council says producers agree not to market to kids, promote the drinks in faculties or promote extreme consumption beneath a voluntary code.

“Energy drinks are already very tightly regulated in Australia, Mr Oliver’s scaremongering over caffeine in the food supply is not supported by the facts,” mentioned Geoff Parker, Beverages Council CEO.

The common 14 to 16-year-old will get simply three.eight% of their day by day dietary caffeine from energy drinks. This compares with 32% from espresso, 5.2% from flavoured milk and four.5% from confectionery and muesli bars, he mentioned.

Australian Dental Association of Victoria chief govt Matt Hopcraft says Red Bull lately despatched representatives to a junior soccer subject to hand out free drinks a couple of weeks in the past.

“When you’ve got self regulation companies are always pushing the limits and when they get caught out they say it was an accident,” he says.

“Without actual regulation this will keep going on,” he mentioned.

Red Bull says it was handing out free samples to adults, not kids.


Rockstar Punched Energy + Guava tropical guava flavour 500mL 21 tsp (83.5g) 160mg

Rockstar Supersours inexperienced apple flavour 500mL

17 tsp (69g) 160mg
V Carnival 500mL 17 tsp (69.2g) 155mg
Monster Energy 500mL 14 tsp (57g) 160mg
Red Bull 473mL 13 tsp (51g) 151mg
Mother 500mL 13 tsp (51g) 160mg
V Guarana Energy Drink 350mL 9 tsp (37g) 109mg
Red Bull 250mL 7 tsp (27.5g) 80mg
Mother 250mL 7 tsp (26g) 80mg

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